![]() ![]() He liked the direction of the company so much that he decided to invest. One of the first things Cuban did as a board member of Ten Thirty One is arrange a meeting between Carbone and Live Nation Entertainment's CEO Michael Rapino. "He's really accessible and really interested in getting us to the next level." Carbone tells us she speaks with Cuban an average of two or three times a week, but there have been periods where they talk every day to see something through. At 30 acres (the space of about 240 football fields), the hayrides are like theme parks.Ĭuban is "very involved and very hands-on when we need help with something," Carbone says. Each large-scale, high production quality hayride costs about $1.3 million and 11 months of planning to set up. The New York Haunted Hay Ride is set to open in 2015 with the help of Cuban's investment, and Carbone tells us that she hopes to also launch a hayride in San Francisco and Atlanta next year, as well. She's used the investment to bring the Great Horror Campout, a 12-hour experience that essentially puts customers into a horror film setting, on a nine-city tour in the US. She went on "Shark Tank" asking for $2 million to accelerate the growth of her existing attractions outside of California, and that's exactly how she and Cuban have used the money.Įven though, as a horror entertainment company, the Halloween season is the biggest time of the year for Ten Thirty One, Carbone has taken advantage of the summer season as well. We caught up with Carbone to see how she's used the Shark to push forward her plan for total domination of the American Halloween market. By 2012, Ten Thirty One was selling out the Halloween season and bringing in $1.8 million in revenue in October.Ĭuban saw the potential the company had for other markets and jumped at the opportunity. After clearing out their bank accounts and scraping together investments from friends, they put down $365,000 to set up and "market the hell out of" the Los Angeles Haunted Hayride. Mark Cuban made the biggest investment in "Shark Tank" history last year when he put down $2 million for a 20% stake in Melissa Carbone's horror attraction company Ten Thirty One Productions.Ĭarbone, the CEO and president, cofounded Ten Thirty One in 2009 with Alyson Richards for the purpose of launching the first large-scale haunted hayride in Los Angeles. ![]()
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